Emmi CAFFÈ LATTE.
Get Things Noticed.
Emmi CAFFÈ LATTE wanted to give their summer campaign the kind of caffeine hit delivered by their delicious iced coffee at a crucial time of year when cutting through the noise is the key to success.
We delivered an eye-catching social, influencer and PR campaign to drive sales and brand awareness, ensuring 16 million opportunities to #MakeItAYayDay.
Keep things cooperative
We sweated the ingenuity of our streamlined in-house content studio to deliver social, native and out of home creative. Then we supercharged our monthly content calendars by ensuring our meticulously planned schedule of vibrant brand content was punctuated regularly by opportunities to reach new targets through the power of influencer co-creation, PR and partnerships.
Get things growing
Food, fashion, lifestyle, music… whether it was Fashion for Lunch or a summery Spotify playlist we needed to harness the reach and relevance of individuals and brands who already spoke directly to Emmi CAFFÈ LATTE youthful audience. 112 pieces of commissioned and co-created content generated 2.1 million organic impressions in a cascade of creativity that just kept on coming. All of which was supported by a hard working programme of PR outreach to consumer and trade outlets achieving widespread coverage in titles as diverse as Hello and The Grocer.
Use Things for:
Brand Building, Social Channel Planning, Influencer Outreach, PR, Creative Production